Conducting customer interviews is important, but it’s only half the job. The real work is in how you synthesise and use the interview data.
By distilling key information from your interviews - like demographics, pain points, and competitive perceptions - you can use ChatGPT to transform customer interview transcripts into actionable insights for your sales, marketing, and product development teams.
To complete the steps below you’ll need at least one transcript from a customer interview.
Upload the transcript as a PDF to ChatGPT and use a variation of the prompt below:
You're an expert Chief of Staff who's excellent at writing executive summaries.
Give me an executive summary of this customer interview.
Also give me:
- demographics
- push/pain factors
- desired dream outcome
- Barriers and uncertainty they see
- details relating to how they use your solution
- details relating to how they think about the competition.png)
With this data, you can extract information for different teams to help inform the sales process, product marketing and support teams.
Extract:
- The most motivating quotes to show to the sales team
- The most compelling quotes for the product marketing department
- A list of actionable items CSMs should take care of.png)
.png)
You’ll want to upload several customer interviews to get insights across more than one conversation.
1. Give me a list of the most common pains in all these interviews
2. Give me a list of what's most valuable in the customer relationship with us
3. Give me a list of new feature ideas that were mentioned most often.png)
.png)
Yikes, a paywall!
70+ tutorials and courses wait behind it. No subscription, $150 paid once.
✅ Case studies on companies using AI
✅ Private community access
✅ No subscription, $150 paid once
✅ Expense it using this template. Or get a team account.
.png)
More tutorials like this
Start learning today
If you scrolled this far, you must be a little interested...
Start learning ->Join 2,641 professionals already learning
