Strong press releases have a similar anatomy at their core. Gemini can break down the key sections and provide examples from successful product announcements to ensure that your press release has all the necessary ingredients for success.

Let’s look at the essential elements of a press release with an imaginary product Moody, an AI therapist.

Here’s the prompt we’ll kick off with.

I'm working on a press release to announce the launch of our new product, [insert product details]. To make it grab attention and get journalists interested, I'd love some help understanding the key elements of a strong product announcement press release. Can you explain what typically goes into each section and why it's important? It would be great to see some examples from well-known brands too, so I can get a feel for what works well.

Step 2: Crafting eye-catching headlines and lead paragraphs

Now, we'll work with Gemini to generate powerful headlines for your Moody press release. For this, you either need a product brief or an overview document in your Google Drive. For example. I’m using a transcript from the CEO’s explainer of Moody. Based on the document, Gemini can develop attention-grabbing headlines and lead paragraphs packed with pertinent keywords.

Okay, I have a document in my @docs containing the [product brief]. Based on that document create [number] eye-catching headline options and a corresponding lead paragraph that includes relevant keywords. Keep it concise and informative.

Step 3: Developing compelling body paragraphs

Using the same document about Moody, Gemini will assist in creating informative body paragraphs. This will give your press release added depth and substance.

Great. Now create the body paragraphs based on the same document using the same document as reference.

Step 4: Generating impactful quotes

Let's bring your company executive's voice into the press release! Gemini will help you compose persuasive quotes, highlighting the problem Moody solves while conveying excitement about its potential. We'll even explore various angles for those quotes.

Help me draft compelling quotes from a company executive about the launch of [your product]. It should explain the problem the product solves and express excitement about its potential impact. Generate multiple variation based on potential angles to highlight its unique value.

Step 5: Creating effective CTAs and a media contact section

To wrap up your press release, we'll craft calls to action that resonate with customers, journalists, and industry players. Gemini will also help structure a clear media contact section, making it easy for interested parties to get in touch.

Generate different calls to action for my press release aimed at potential customers, journalists, and industry partners. Include a sample media contact section.

You can put these together in a Google Doc and get hours of work done in less than 20 minutes. You can edit Gemini’s writing to give it a final finish or turn that document into a template for more press releases.