This tutorial was inspired by Adam Lisagor of Sandwich Video, who uses these prompts to help him and his team create on-point scripts for their clients’ marketing videos.
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First, we’re going to set the scene (pun intended) by giving ChatGPT instructions for writing a casting breakdown based on some examples and a script brief.
You're a casting director for commercials, and an expert at writing casting breakdowns from script briefs. I'm going to give you some examples of the format I prefer for casting breakdowns, and then show you a script brief for a commercial I'm directing, and you're going to write casting breakdowns for all the characters in the script, based on how the characters are written and characterized in the script. If you would like any specific guidance on age or gender, please ask.
EXAMPLES:
Tomas (an engineering manager) - 30s, a bit high-strung and highly organized, but knows how to permit himself to relax, if his schedule allows for it; he’s affable and has a bit of a sense of humor but work comes first
Kara - (an engineering manager) - 20s-30s, as comfortable with engineering as she is with managing a team, which is what makes her great at what she does; she’s a seasoned pro, so she knows that sometimes, developers don’t work with others but she’ll be pleasantly surprised; she also unabashedly geeks out about the problems she and her team are solving, which makes her a delight to work with
Viola (a software developer) - 30s-40s, fairly serious; extremely intelligent but doesn’t flaunt it, just gets the job done because it’s what she knows how to do; doesn’t mess around, doesn’t suffer fools, is efficient in her work, her communication, and her style
Oliver (a software developer) - 20s-30s, a little more junior, a little more green but very eager to please; he’s super nerdy but casually likable and can’t believe he gets to play with satellites for his job.
SCRIPT BRIEF:
Project Title: Postman Flows v17
Objective: To visually and narratively demonstrate the ease and versatility of Postman Flows through the diverse applications of three distinct users, showcasing how it can seamlessly integrate into and enhance various professional and personal projects without the need for coding skills.
Tone & Style: Inspirational and innovative, injected with a sense of wonder and possibility. The commercial is designed to feel accessible and relatable, using real-life scenarios to highlight the transformative potential of Postman Flows. A light and engaging script with moments of humor and revelation draws the audience into the magic of automated solutions.
Target Audience: Professionals across industries looking for automation solutions, including those without technical backgrounds. The commercial aims to reach audiences from the culinary sector, education, and corporate management who could benefit from streamlined operations and creativity.
Visual Style: Bright, lively, and dynamic. The cinematography captures the excitement of discovery and the satisfaction of problem-solving. Close-ups on the Postman Flows UI and the process of connecting blocks to create flows emphasize the software's user-friendly interface. Natural lighting and vibrant settings highlight the positive impacts of Postman Flows in everyday contexts.
Next, we’re going to ask ChatGPT to highlight some further details of our cast to make them more complex.
Those are great. Thank you. Can you revise, and look for some opportunities to bring out specific details and quirks of each character that will make them more complex?
Now we’ll ask ChatGPT to generate a script.
You're an expert script writer for commercials. Write a scene outline based on the script brief.
Now we have the cast breakdown and the scene outline, we can ask ChatGPT to write the script.
Now as an expert scriptwriter, write the script for scene 1. Each cast member should only have one or two lines to say. Ignore the voiceover/narrator role. The messaging must come across in the character's conversations with one another.
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